Silvana Dugandzic-Penavic: A Journey of Transformation & Inspiration

A Bridge Between Worlds

From the historic streets of Zagreb to the bustling energy of New York, Silvana Dugandžić-Penavić embodies the extraordinary potential that emerges when diverse cultures and disciplines converge. Her name itself—Dugandžić-Penavić (where "dž" rings like the vibrant "j" in "joy" and "ć" echoes the crisp "ch" sound)—carries the melodic essence of her Croatian heritage, a heritage she has transformed into a foundation for global innovation and inspiration.

Scholar of Science, Master of Business

Silvana's intellectual journey began in Zagreb, Croatia, where she mastered the universal languages of physics and mathematics, preparing to guide young minds as a professor. This foundation in precision and pattern-recognition would later inform every aspect of her multifaceted career.

When she arrived in America in 1990, Silvana didn't simply adapt—she evolved. At SUNY Stony Brook, she expanded her expertise into business management, earning her M.Sc. and developing the strategic vision that would later drive her entrepreneurial success.

Healer and Harmonizer

Never content to explore just one dimension of human potential, Silvana pursued certification as a Reiki Master Teacher at the Loving Touch Center on Long Island. Her studies didn't stop there—she immersed herself in the ancient wisdom of shamanic traditions and light body practices from across the globe, building bridges between modern science and timeless healing arts.

Visionary Entrepreneur

The culmination of Silvana's diverse expertise manifested in the creation of Raul E® New York, a luxury beauty and fashion brand that transcends mere aesthetics. As CEO, she infuses each product and decision with her unique blend of scientific precision, artistic sensibility, and holistic wellness philosophy.

Voice of Empowerment

Through her blog "Fashion & Life for the Modern Woman," Silvana creates a sanctuary where authentic conversation about life's complexities can flourish. Here, she weaves together insights on wellness, beauty, fashion, family, and creativity—always with the intent to elevate her readers. Her message resonates clearly: like the eagle soaring above limitations, each person possesses the power to transcend their circumstances.

Champion of Education

Silvana's commitment to lifting others reaches far beyond inspiration—it takes concrete form in her educational philanthropy. In 2012, she established the Silvana Penavic Educational Fund within the P.E.O. International Organization Foundation, creating pathways for others to pursue their academic dreams.

Her dedication to the P.E.O. sisterhood spans decades, beginning as a charter member of Chapter CK in  Smithtown, NY in 2004. She has served with distinction as treasurer, chaplain, recording and corresponding secretary, and as a respected chair of the IPS Committee multiple times. Her leadership expanded to the state level when she accepted positions as Chair of the P.E.O. New York State IPS Committee (2021-2023) and Chair of the P.E.O. New York State Website and Technology Committee (2024-2025).

Renaissance Spirit

The depth of Silvana's character reveals itself in the tapestry of her personal passions. She expresses her artistic soul through the strings of her guitar and the elegant movements of Argentine tango. Her adventurous spirit finds freedom in horseback riding, cycling, and hiking through nature's wonders. As an avid reader and published author, she continues both to absorb and create knowledge.

Living Legacy

Today, Silvana's influence continues to expand through her website sdp-media.com, where seekers of transformation can access her masterclasses on beauty, style, and personal development. As a mother of four and grandmother of three, her legacy flows through generations, touching countless lives with the wisdom of a truly integrated life.

In a world that often forces specialization, Silvana Dugandžić-Penavić stands as a testament to the power of harmonizing diverse talents and traditions—creating a life that is itself a masterpiece of possibility.