Raul E® New York founder Silvana Dugandžić-Penavić (pronounced dž: like j in “joy” Duganjich- Penavich) as a young girl, was struggling with her 6-foot-tall frame, growing up in Zagreb, Croatia. Armed with scissors and fabric and sheer genius she started to design and sew her own clothes, and magical feeling of being a fashion designer and a beauty expert was born ! With a focus to look beautiful and feel magical, Raul E® New York brand has grown to offer skincare, cosmetics, brass, underwear, leggings, activewear and more. Raul E® New York has secured its place in people’s hearts around the world. The name Raul came from Silvana’s horse Raul. Letter E came from the word equine and energy. The brand name is a representation of the unique culture and voice of New York.