Be radiant. Love your skin. Nourish your body. Dare to dream.

Born from the vision of Croatian-born Silvana Dugandžić-Penavić, Raul E New York embodies the fusion of European craftsmanship and New York's dynamic spirit.

What began as a young woman's solution to dressing her statuesque 6-foot frame blossomed into a luxury lifestyle brand celebrated worldwide.

Named after Silvana's beloved horse and infused with equine energy, our collections span fashion, beauty, and accessories—each piece designed to evoke that magical feeling of authentic self-expression.

Through global Collaborations with artisans and designers, we create timeless treasures that honor individuality while embracing elegance.

At Raul E New York, we believe luxury transcends what you wear—it's about how you feel wearing it.

Step into our world where Croatian heritage meets Manhattan sophistication, and discover the confidence that comes from embracing your unique beauty.