About Raul E® New York

Raul E® New York founder Silvana Dugandžić-Penavić (pronounced dž: like j in “joy” Duganjich- Penavich) as a young girl, growing up in Zagreb, Croatia , she realized she didn’t have the right clothes to provide for her beautiful 6-foot-tall frame. Armed with scissors and fabric and sheer genius she started to design and sew her own clothes, and magical feeling of being a fashion designer and a beauty expert was born ! With a focus to look beautiful and feel magical, Raul E® New York brand has grown to offer skincare, cosmetics, brass, underwear, leggings, activewear and more. Raul E® New York has secured its place in people’s hearts around the world. The name Raul came from Silvana’s horse Raul. Letter E came from the word equine and energy. The brand name is a representation of the unique culture and voice of a Croatian woman living in and loving New York.
2020 CELEBRATING GREAT 10 YEARS