Meet the Founder
Silvana Dugandžić-Penavić's journey from Zagreb, Croatia to New York in 1990 shaped her vision for Raul E® New York. Her distinctive 6-foot frame became the inspiration for her passion for fashion—creating pieces that celebrate bold, confident style. The brand name honors her beloved horse, Raul, blending her Croatian heritage with the vibrant energy of New York.
Brand heritage
"From a young girl in Zagreb with scissors and a vision, to the designer and CEO of a global luxury brand—Raul E® New York is my love letter to beauty, craftsmanship, and the transformative power of feeling extraordinary."
— Silvana Dugandžić-Penavić, Designer & CEO
BEAUTY & FASHION
Be radiant. Love your skin. Nourish your body. Dare to dream.
Where Beauty Meets Artistry
Luxury fashion, beauty innovation, and timeless elegance—curated for you.