Beauty Begins With Your Vision

Meet the Founder

Silvana Dugandžić-Penavić's journey from Zagreb, Croatia to New York in 1990 shaped her vision for Raul E® New York. Her distinctive 6-foot frame became the inspiration for her passion for fashion—creating pieces that celebrate bold, confident style. The brand name honors her beloved horse, Raul, blending her Croatian heritage with the vibrant energy of New York.

Hero Banner for Essential Silvana Beauty Collection Hero Banner for Essential Silvana Beauty Collection
Fantasy & Heart Collection Hero Banner Fantasy & Heart Collection Hero Banner

Fantasy & Heart

Timeless elegance for your most enchanting moments

Brand heritage

"From a young girl in Zagreb with scissors and a vision, to the designer and CEO of a global luxury brand—Raul E® New York is my love letter to beauty, craftsmanship, and the transformative power of feeling extraordinary."

— Silvana Dugandžić-Penavić, Designer & CEO

Black Tank Dress - Detachable Necklace - Croatian Designer Fashion - Raul E New York Black Tank Dress - Detachable Necklace - Croatian Designer Fashion - Raul E New York

Beauty & Fashion

Timeless and iconic.

BEAUTY & FASHION

Be radiant. Love your skin. Nourish your body. Dare to dream.

can I have a hero image for the fashion beauty blog

Where Beauty Meets Artistry

Luxury fashion, beauty innovation, and timeless elegance—curated for you.

The Silvana Magazine