About Raul E® New York

Raul E® New York founder Silvana Dugandžić-Penavić (pronounced dž: like j in “joy” Duganjich- Penavich) as a young girl, growing up in Zagreb, Croatia , she realized she didn’t have the right clothes to provide for her beautiful 6-foot-tall frame. Armed with scissors and fabric and sheer genius she started to design and sew her own clothes, and magical feeling of being a fashion designer and a beauty expert was born ! With a focus to look beautiful and feel magical, Raul E® New York brand has grown to offer skincare, cosmetics, brass, underwear, leggings, activewear and more. We collaborate with other brands and designers from around the world to curate this beautiful collections. Raul E® New York has secured its place in people’s hearts around the world. The name Raul came from Silvana’s horse Raul. Letter E came from the word equine and energy. The brand name is a representation of the unique culture and voice of a Croatian woman living in and loving New York.