About Raul E® New York 


Raul E® New York founder Silvana Dugandžić-Penavić (pronounced dž: like j in “joy”  Duganjich- Penavich) as a young girl, growing up in Zagreb, Croatia , she realized she didn’t have the right clothes to provide for her beautiful 6-foot-tall frame.  Armed with scissors and fabric and sheer genius she  started to design and sew her own clothes, and  magical feeling of  being a fashion designer and a beauty expert was born !   With a focus to look beautiful and feel magical,  Raul E® New York brand has grown to offer skincare, cosmetics, brass, underwear, leggings, activewear and more. Raul E® New York has secured its place in people’s hearts around the world. The name Raul came from  Silvana’s horse Raul. Letter E came from the word equine and energy.  The brand name is a representation of the unique culture and voice of a Croatian woman living in  and loving  New York.

 2020   CELEBRATING GREAT 10 YEARS