Teachers as Models | Radiant Women
Blueprint
Blueprint
Our Story
In the heart of Zagreb, Croatia, a young girl with a towering 6-foot frame found herself facing a familiar dilemma—the world wasn't designed for her unique beauty. Rather than conforming, Silvana Dugandžić-Penavić (pronounced dž: like j in "joy" - Duganjich-Penavich) armed herself with scissors, fabric, and an innate creative vision that would one day captivate the world.
What began as necessity quickly blossomed into passion. Each stitch revealed not just a garment, but a transformation, a magical feeling that would become the cornerstone of a global luxury brand.
Heritage bridge
The journey from Zagreb to the bustling streets of New York City shaped a vision that transcends borders. Silvana's Croatian heritage infused with New York's relentless energy created something truly unique—a brand that celebrates individuality while embracing timeless elegance.
The Spirit of Raul
The name "Raul E" carries a story as distinctive as our designs. Inspired by Silvana's beloved horse Raul, it represents strength, grace, and beauty in motion. The letter "E" draws from "equine" and "energy"—embodying the powerful yet refined essence that defines our aesthetic.
Transformation
Raul E New York isn't just a brand—it's the embodiment of a Croatian woman's love letter to her heritage and New York City, and an invitation to experience the magic of feeling truly beautiful in your own skin.
Luxury isn't just what you wear—it's how you feel when you wear it.
Craftmanship Beyond Fashion
What began as a personal solution has evolved into a comprehensive luxury lifestyle. Each piece created with the same dedication to quality and beauty that inspired our founder's first designs. Through thoughtful collaborations with artisans and designers worldwide, we curate collections that celebrate raftsmanship and cultural diversity while
maintaining our distinctive voice.
Transformation in Action
Moment of Change
In a world that often forces specialization, Silvana Dugandžić-Penavić stands as a testament to the power of harmonizing diverse talents and traditions—creating a life that is itself a masterpiece of possibility.
